diff --git a/lib/ansible/cli/galaxy.py b/lib/ansible/cli/galaxy.py
index 8554b68c40..6baf7affba 100644
--- a/lib/ansible/cli/galaxy.py
+++ b/lib/ansible/cli/galaxy.py
@@ -389,8 +389,9 @@ class GalaxyCLI(CLI):
                                         (role.name, role.install_info['version'], role.version or "unspecified"))
                         continue
                 else:
-                    display.display('- %s is already installed, skipping.' % str(role))
-                    continue
+                    if not force:
+                        display.display('- %s is already installed, skipping.' % str(role))
+                        continue
 
             try:
                 installed = role.install()